More than a shop, Johan is a lifestyle. Based on the idea of elevated living, Johan combines minimal design and classic sensibility to create something different. Good is not good enough for the Johan community. The one thing that ties us all together is that we hold ourselves and our work to the highest standards. We make, buy, eat, drink, say, and do #onlygreatthings.
From our early days as a secret shop in southeast Portland to our current retail project downtown, Johan has become an arbiter of taste and a destination for the design-minded. Offering an edited selection of apparel, accessories, home goods, jewelry, and apothecary, Johan has been dubbed "a minimalist's dream come true".
Laura Housgard founded Johan in 2012. Housgard has over 12 years of experience in retail and design, a masters degree in marketing and brand management, and a thorough understanding of the modern retail climate. With Johan, Housgard's athletic approach to retail has manifested in project-based shopping experiments, allowing the brand to adapt, break rules, and relentlessly set standards for excellence in the industry.